From A24’s fake leaked calls to McDonald’s Stromberg comedy mini-series, we explore how creator marketing is rewriting the rules of advertising by using the “native language” of the internet.
Episode Chapters
=======================
00:00 Intro
01:06 Today’s Topics
01:19 What is YouTube Hype?
05:28 Creator Marketing: Marty Supreme (A24)
07:44 Stromberg x McDonald’s Collaboration
10:58 Native Language: From TV Talk Shows to Podcasts
14:16 Strategy: Own Channel vs. Established Channels
17:15 The 4-7-11 Content Formula
18:22 The Rise of Branded Documentaries (Deutsche Bahn, MrBeast)
25:06 Mechanical Keyboards: ZSA Voyager Impressions
28:09 Outro
About WOW Happens
=======================
This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.
Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).
Find out all there is right here: https://www.wowhappens.fm
Find us wherever you consume your favorite podcasts:
=======================
Spotify:
Apple Podcasts:
