In today’s episode, we explore how TV viewing is making a comeback and why you need to optimize your video content for the big screen. We discuss the key differences between mobile and TV viewing behaviors, visual strategies that work best on television, and practical tips for creators looking to succeed on TV platforms.
WOW WOW WOWs
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Sequel:
https://www.getsequel.app
Code Typist:
https://cotypist.app
Episode Chapters
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00:00 Intro
00:50 Where Do You Watch Videos?
02:33 TV is Back Baby
03:55 Different Viewing Behaviors on TV
05:47 TV vs Mobile Consumption
07:19 Second Screening and Passive Viewing
09:02 How to Optimize for TV
09:25 Framing and Visual Strategies
11:17 Content Types That Work on TV
13:42 Visual Diversity and Teleshopping Lessons
16:25 The Skeptical Spouse Factor
17:15 WOW WOW WOWs
18:48 Outro
About WOW Happens
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This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.
Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).
Find out all there is right here: https://www.wowhappens.fm
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Spotify:
YouTube: https://www.youtube.com/@wowhappenspodcast
