In today’s episode, we break down how to make videos people actually want to watch — from identifying your audience’s skill level, to experimenting with the lean startup method (build, measure, learn), to the YouTube Title Test, something which we’ve adopted to every video project after learning about it.
WOW WOW WOWs
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Mercury Weather: https://mercuryweather.app
Obsidian (Headless CLI): https://obsidian.md
Episode Chapters
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00:00 Intro
00:28 Why Nobody Watches Your Videos
01:25 Define Your Audience: Beginner, Intermediate, or Expert
04:53 Did We Reach Our Audience? Honest Self-Assessment
09:27 Spotting Outliers Without Chasing Trends
19:12 The YouTube Title Test
26:17 WOW WOW WOW: Mercury Weather & Obsidian CLI
28:14 Outro
About WOW Happens
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This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.
Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).
Find out all there is right here: https://www.wowhappens.fm
or watch and listen wherever you enjoy your podcasts: https://pod.link/1838136316
