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Transcript

How To Stand Out In The Age of AI

WOW Happens Episode 13

In today’s episode, we discuss if YouTube’s new AI “Ask” button kills watch time, and how creators can actually survive (and thrive) in a sea of AI-generated content by optimizing for the AI.

WOW WOW WOWs

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Supernotes:

https://supernotes.app

Cotypist:

https://cotypist.app

Episode Chapters

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00:00 Intro

00:54 The YouTube “Ask” Button

08:53 Main Topic: Standing Out in the Age of AI

11:08 Moving From Information Delivery to Experience Creation

13:09 Strategy 1: “Make It Human” (The Mark Rober Example)

18:08 Strategy 2: Building Community (The Potato Jet Effect)

21:12 Strategy 3: Optimizing Content FOR AI (The New SEO)

26:46 The Central Question: Why Watch If The Summary Exists?

28:08 WWWs 1: “Supernotes” (Zettelkasten App)

29:58 WWWs 2: “CoTypist” (Local AI Autocomplete)

32:12 Wrap-Up & Bye Byes!

About WOW Happens

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This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

Find out all there is right here: https://www.wowhappens.fm

Find us wherever you consume your favorite podcasts:

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Spotify:

Apple Podcasts:

YouTube: https://www.youtube.com/@wowhappenspodcast

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